Content/Blog
Marketing
Under Content marketing, we focus on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately, to drive profitable customer action.
In essence, our content marketing strategies provide value to your audience first, which in turn leads them to trust, engage with, and ultimately choose your brand.
Content marketing stands as a strategic investment in building lasting relationships with your audience, positioning your brand as a valuable resource, and driving sustainable business growth. It’s not just about selling; it’s about connecting, educating, and providing value, which ultimately leads to profitable customer action.
Content Marketing Process
- Understanding your audience: We will research your audience needs, interests, and the problems they’re trying to solve.
- Developing a content strategy: We will make a plan of what type of content to create, for whom, and how it will be distributed to achieve specific business goals. We will come up with a content marketing plan.
- Creating valuable content: We will create content depending on the nature of your business and your target audience. The most common content that we create include blog posts, articles, e-books, whitepapers, guides, case studies, newsletters, Infographics, images, memes, videos, tutorials, webinars, vlogs, customer testimonials, Podcasts and surveys.
- Distributing the content: We will publish and share the content we will have created through various channels such as your website, blog, social media, email marketing, and sometimes paid promotion or influencer collaborations.
- Measuring and analyzing results: Finally, we will track the performance of your content to understand what works and optimize future efforts.
Our Content Marketing Approach
CM
PLAN
We will develop a 6-month content marketing plan to guide you in the strategy.
BLOG
SETUP
We will set-up a blog that is optimized for mobile, speed and SEO
CONTENT
CREATION
We will create quality content that is relevant to your target audience
PUBLISHING
& SHARING
We will publish content in the blog and share via email and social media.
Content Marketing Plans
CM-1
CM Planning
This involves development of a 6-months Content Marketing Plan.
- Niche Research
- Industry PESTEL Analysis
- Business SWOT analysis
- Business GAP Analysis
- Keywords research
- Audience Target research
- Competition Analysis
- Content headlines
- 6-Months Content Marketing Plan
5,000/-
Per Blog/One-Time*
* We will create a Content Plan per blog for 1 post per week. This service is one-time.
CM-2
CM Set-Up
We will set up a blog that will assist in delivering our content marketing initiatives.
- Set domain & hosting
- Decide on CMS to use
- Design/Develop the Blog
- Connect to Social Media
- Optimize for mobile
- Optimize for SEO
- Optimize for speed
- Include Call to Action
- Blog testing
15,000/-
Per Blog/One-Time*
* We charge per blog we set up. This service is one-time.
CM-3
CM Management
We will use the Content Marketing Plan and the Blog to start blogging.
- Content and keyword Research
- Weekly Content Creation
- Content Curation and Testing
- Weekly Content publishing
- Content On-Page SEO Optimization
- Content Submission & SEO Indexing
- Blog metrics monitoring
5,000/-
Per Blog/Month*
* We charge per month for 4 blog posts. This service is continuous.
CM-4 Blog Copywriting & Publishing
There are times that you will need to publish extra blog posts beyond the four provided in the Content Marketing Management Plan. This service includes content creation, editorial, and publishing. The service is billed per a post of 400 words and two images.
Content Marketing is one of the most effective online marketing strategy. It gives your business an opportunity to create authority in your industry. Content marketing is a long term strategy, but with long lasting effect. Would you like a FREE Content Marketing Consulting Session?
Why Content Marketing?
- Educate and inform by providing useful information that addresses your audience’s questions, pain points, and interests.
- Build trust and credibility by positioning your brand as a helpful, knowledgeable resource or thought leader in your industry.
- Increase brand awareness by getting your brand in front of potential customers who are looking for solutions.
- Generate leads and drive conversions by guiding potential customers through their buyer’s journey by providing relevant content at each stage.
- Foster customer loyalty by building strong relationships with existing customers by consistently delivering value.
- Improve SEO through high-quality, relevant content, crucial for ranking well in search engine results.
Content Marketing FAQs
Frequently Asked Questions on Content/Blog Marketing
Content marketing is an online marketing strategy that make use of digital content to deliver key information for consumption by your audience. This information is used to build trust among the audience hence moving them from the cold market to the warm market.
At ADEA, we will create a blog on a subdomain of your main business website. Then we will regularly create content on the blog. We will then share, the blog posts we will have created, on social media platforms, and email lists. These blog posts will start bringing traffic to your website and also helping it to rank better in search engine results.
The most popular content management platforms are WordPress, Shopify, Wix, Squarespace, and Joomla.
Content marketing offers numerous benefits for businesses, including increased brand awareness, enhanced customer engagement, improved search engine optimization (SEO), and cost-effectiveness compared to traditional advertising. It also helps builds trust and loyalty, and generates high-quality leads, ultimately driving conversions and sales.
Content marketing takes time and resources to implement and get results compared to other marketing strategies.
It is a website on which one puts new information regularly, often daily, weekly or monthly. Its is also referred to as weblog.
We will put a web statistic plugin in the blog which will be recording the number of hits each blog post will have. Also the call to actions on the blog will have a tracking id so that inquiries can be traced back to the blog.
SEO focuses on optimizing content and website structure for search engines, while content marketing focuses on creating valuable content for the audience. Both are important and can be used together to improve online visibility and attract potential customers.
To get started with Content Marketing, you will need to get a Content Marketing Plan done, then set-up the blog. Lastly start blogging.
Have you made up your mind to use Content Marketing to engage, educate and inform your target audience, and eventually convert them into paying clients via your blog? You can get started today.