Online Marketing for
Small & Medium Businesses
Online marketing, also known as digital marketing or internet marketing, is the practice of using web-based channels and technologies to promote a company’s brand, products, or services to potential customers. The goal is to reach people where they already spend their time: online.
Online Marketing Strategies
ADEA is an online marketing agency that assist small and medium businesses to market and sell online. We use different online marketing tools and strategy to establish a master e-marketing plan for your business depending on your business model. Find below the strategies that we use.
Search Engine Marketing - SEM
We help your website to rank high in search engine results. The ultimate goal is to rank in the first 10 search results of Google, Yahoo or Bing.
Social Media Marketing - SMM
Social media has become popular. We will help you leverage on the networks to create brand awareness and sales. Common ones are Facebook, X, Instagram.
Pay-Per-Click Marketing - PPC
Buying clicks to your website is one of the most effective e-marketing strategy. We assist with creating and managing Google, Meta, X & LinkedIn ads.
Blog/Content Marketing - CM
Content is King. The more and quality content you have, the high the chance of getting found online. We will help you manage your website and blog content.
Email Marketing - EM
Email marketing is still relevant. We will set up an opt in and email sending platform. We will also help you manage your email marketing campaigns.
Mobile/SMS Marketing - MM
Mobile has the highest open rate. We will help you setup a bulk messaging platform and manage your Mobile marketing campaigns.
Our Online Marketing Approach
At ADEA, we approach online marketing uniquely. We will first offer you a Free Online Marketing Consultancy to determine your business model and also your marketing need. We will then create an Online Marketing Plan and lastly execute the plan.
STEP 1
E-Marketing Advisory
This is the initial contact between ADEA E-Marketing consultants and the client.
This call is meant to understand the client's business model and also identify the marketing need.
At the end of the session, the consultant will advise the client on the best online marketing strategies to use, through an advisory brief. This session is FREE.
STEP 2
E-Marketing Planning
Based on the advisory brief, the client can decide to start planning.
An Online Marketing Plan will provide a step-by-step action plan of what needs to be done to help the business grow.
The plan can be done for each strategy executed at different times, or a master plan integrating a mix of several strategies, executed together.
STEP 3
E-Marketing Management
This stage executes the Online Marketing plan.
We will carefully execute actionable tasks as laid down in the plan and ensure that each task brings value to the business.
At the stipulated time, we will generate and send to you reports of the work done and the results achieved
What would you like to get started with? Choose your strategy!
Why Online Marketing?
- Wider Reach and Brand Visibility
- Cost-Effectiveness: Lower costs and higher ROI
- Targeted Marketing: Specific Audience reach and Personalized messaging
- Engagement and Customer Relationships: Direct interactions and improved customer service
- Measurable Results and Data-Driven Decisions
- Flexibility and Adaptability: Realtime and easy adjustments
- Competitive Advantage: Every business can access the tools and strategies.
- Lead Generation and Conversions: Higher conversion rate.
- Scalability: You can grow as per your budget
- Building Trust and Credibility: Easy to build authority
- Easier to implement and learn
- Variety. You have several strategies at your disposal