PPC Marketing
Pay-Per-Click
Pay Per Click or PPC is an online marketing strategy that involves creating adverts on search engine and social media networks and get traffic to the website via clicks.
The adverts are linked to a website or landing page and every time a visitor clicks on the advert, they are redirected to the connected website.
On the other hand, the advert owner is billed depending on the number of clicks to the website. We mostly manage Google Ads and Facebook Ads.
ADEA helps small and medium businesses to create, manage and optimize these adverts, hence generating sale with the lowest possible cost per click.
Pay Per Click - PPC Process
Google Ads
Google Ads is Google’s online advertising platform, enabling businesses to display advertisements on Google Search, YouTube, and other websites across the Google Network. Adverts are displayed as per user’s keywords search. Google Ads offers diverse ad formats, including:
- Search Ads: Text ads that appear on Google Search results pages.
- Display Ads: Visual ads on websites within the Google Display Network.
- Shopping Ads: Product listings on Google Search and Google Shopping.
- Video Ads: Ads that appear on YouTube and other video platforms.
- App Ads: Ads that promote mobile app installations and engagement.
- Performance Max Campaigns: AI driven and run ads on all Google channels.
Facebook Ads
Facebook Ads, now part of the Meta advertising platform, allows businesses to promote their products and services to a vast audience on Facebook, Instagram, and other platforms within the Meta network. Ads are displayed as per users browsing experience.
Facebook supports a variety of ad formats, including; Images, Videos, Carousel ads (multiple images or videos), Collection ads (showcasing products), and Stories Ads.
Facebook Ads offers highly granular targeting options, allowing advertisers to reach specific demographics, interests, behaviors, and locations.
The Ads Manager provides detailed analytics to track campaign performance, including reach, engagement, and conversions. This data helps advertisers optimize their campaigns for better results.
Our PPC Marketing Approach
PPC
Planning
Every business model has its own unique PPC strategy. We will design a PPC Plan for your business highlighting on the gap, process and outcome.
This process in one-time
Network
Set-Up
Depending on the Plan, we will set-up and design the recommended network accounts like Google ads account, Facebook Page & Meta Accounts etc
This process is one-time
Ads
Design
We will design the adverts, and connect to your website or landing page. We will also ensure that the ads have been approved and start to run.
This process is one-time
Ads
Monitoring
Once the ads start running, we will monitor and optimize to ensure that the cost per click - CPC is low. This helps in increasing the ads' ROI per dollar.
This process is continuous
Pay-Per-Click Service Plans
PPC-1
PPC Planning
This is a roadmap for your PPC campaigns, ensuring that your efforts are aligned with objectives.
- Gap & SWOT analysis
- Goals/Objective setting
- Business modelling
- Landing Page Optimization
- Keywords research
- Audience Target research
- Competition Analysis
- Platform Selection
- Budgeting & Cost analysis
5,000/-
Per Campaign/One-Time*
* We will create a PPC Plan per campaign on one landing page. This service is one-time.
PPC-2
PPC Set-Up
This includes network account set-up and adverts design for either Google or Facebook networks.
- Google/Facebook Ads account creation
- Google/Facebook Ads design & publishing
- Payment method setup
- Keyword placement
- Ads market targeting
- Ads copywriting & design
- Ad testing
5,000/-
Per Campaign/One-Time*
* We charge per campaign we set-up, with upto 3 ads. This service is one-time.
PPC-3
PPC Management
Once the ads start running, there is need to monitor their performance and optimize for effectiveness.
- Campaign tracking and optimization
- Campaign performance reporting
- Identifying areas for improvement.
- Keyword analysis & optimization
- CPC, CTR & ROI analysis
- Ads Re-Targeting
5,000/-
Per Campaign/Month*
* We charge per month for 3 ads targeting a single campaign. This service is continuous.
PPC Marketing is one of the most effective online marketing strategy. Pay per Click gives your business an opportunity to compete with the big wigs, but on a lower scale. PPC is highly scalable; you will be limited by just your budget. Would you like a FREE PPC Marketing Consulting Session?
Why Pay Per Click?
- Targeted Reach: Allows for highly specific targeting based on demographics, interests, location, and even specific keywords.
- Measurable Results: Provide detailed data and analytics.
- Instant Traffic: Drives immediate traffic to a website.
- Cost-Effectiveness: You only pay when a visitor clicks and moves to your website.
- Flexibility and Control: Easy to control the ads outcome.
- Targeted Traffic: SEO helps you attract visitors who are actively searching for what you offer, leading to higher quality leads and conversions.
- Competitive Advantage: Outranking competitors in search results can give your business a significant edge.
Pay Per Click FAQs
Frequently Asked Questions on Pay Per Click - PPC
PPC is an online advertising model where advertisers pay a fee each time their ad is clicked. Essentially, you buy visits to your site, rather than earning them organically.
Advertisers bid on keywords relevant to their target audience. When a user searches for those keywords, the search engine displays ads from the highest bidders. When a user clicks an ad, the advertiser pays the bid amount.
The most popular platforms are Google Ads (for search and display), Microsoft Advertising (formerly Bing Ads), and social media platforms like Facebook Ads, Instagram Ads, LinkedIn Ads, and Twitter Ads (X Ads).
PPC offers targeted advertising, measurable results, quick traffic generation, and flexibility in budgeting, even for very new websites.
First, it can be expensive if not managed properly. Second, it requires ongoing monitoring, and can stop generating traffic immediately if you stop paying.
CPC stands for Cost-Per-Click, the actual amount you pay when someone clicks your ad.
A landing page is a specific web page where users are directed after clicking your ad. It should be relevant to the ad and designed to encourage conversions.
Conversion tracking allows you to measure the actions users take after clicking your ad, such as purchases, sign-ups, or form submissions.
A/B testing involves comparing two versions of an ad or landing page to see which performs better.
Ad extensions add extra information to your ads, such as phone numbers, site links, or location information.
Remarketing/retargeting involves showing ads to users who have previously interacted with your website or ads.
The percentage of impressions that your ads receive compared to the total number of impressions that your ads could have received.
Most common PPC metrics include:
- CTR (Click-Through Rate)
- CPC (Cost-Per-Click)
- Conversion Rate
- CPA (Cost-Per-Acquisition)
- Impression share.
Have you made up your mind to use PPC Marketing to drive visitors to your website? We will ensure that you never lack visitors and leads, leading to paying clients. You can get started today.